What the Heck is a Funnel, Anyway?

For an online business owner, a sales funnel is probably the most important marketing tool you have. And yet many entrepreneurs – both new and established – have no clear understanding of what a funnel is or how it works. Here’s the scoop!

Is Your Social Media Plan Working For You?

The beauty of owning your own business is that there aren’t any hard and fast rules about which social media platforms you should use. But, you still need to approach your social presence methodically. Here are our tips to make sure you become the Social Media Darling you’re meant to be. (And not a Wannabe!)

Stay in Your Own Lane

Shiny object syndrome is real! It prevents you from achieving success by shifting your focus away just when you’re about to hit your sweet spot. But not to worry, we’ve got strategies that will help you stay in your own lane!

The Art of Storytelling

Whether you want to touch a nerve, reach a new audience, or boost your sales, storytelling is the most powerful tool in your arsenal.

As humans, we love a good story, and when it resonates with us, it can drive us to take action when nothing else can. Here are three kinds of stories you can tell customers and clients.