Inaction is the death of any business. Without taking regular action to grow your business every day, inaction will cause your business to stagnate. Customers will disappear, your sales funnel will be empty, and your revenue will dip to zero in a heartbeat.
The good news is that you avoid this scenario! Here are five action tasks that will lead to increased income and business growth.
Contrary to popular belief, email marketing is NOT dead. In fact, email is the easiest way to stay in touch with customers and prospects to let them know about your new offerings or to recommend an affiliate product which pays you a commission. According to Adweek, emails reach 90 percent of recipients compared to a meager two percent social media impression rate.
You will never please everyone, but you may as well try your best. Inevitably customers will contact you with questions or refund requests, so be prepared to answer these requests promptly. Stick to your rules about refunds but never disregard or disrespect a customer. Negative online reviews are easier to find than positive ones.
When was your last price or rate increase? Are your prices competitive with the current market of experts of your caliber? Can your ideal client still afford your new rates? Be confident that your expertise is worth that new rate and break the new carefully to your current clientele so they don’t jump ship.
Don’t reinvent the wheel. Simply take your older content – books, programs, blog posts, etc. – and create new bundles or create an entirely new product. The information or products should obviously be related in topic to appeal to the most people and be sure to price it accordingly.
People buy from those they know, like, and trust, so open up that old client list and create an exclusive offer just for them. Make the offer sexy, exclusive, and time-sensitive to get quick action results.
This is an age-old question of many business owners and it boils down to one simple thing: knowing your target audience. How do they want their information presented? What are the hot topics in your industry? What struggles do they have every day? The simplest way to know what they want is to simply ask them.
Another reason entrepreneurs don’t know what to offer is because they don’t have a plan, either for their business or who they want to help.
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